GUEST BLOGGING GUIDELINES FOR 2020 – Before getting started with guest blogging, it’s important to outline a strategy to make sure you get the most out of your efforts. Let’s review five things you should consider when creating a guest blogging strategy for your business. First, your goal should be to write for websites that have higher domain authority. Writing for websites with higher domain authority will ensure you’re getting the most value out of your guest blogging efforts from an SEO perspective. Let’s simplify this by splitting the domain authority ranges of sites into three tiers. Tier one, a website with a domain authority between zero to 20. These websites are either fairly new or are not active. Inbound links from these sites won’t make that much of an SEO impact on your site. However, don’t count these sites out.GUEST BLOGGING GUIDELINES FOR 2020
They’re generally gonna be the easiest to secure a guest blogging spot. If you do write for a site with lower domain authority, then do it strategically. For example, if the site is new and up and coming, then consider writing a guest blog post for them as like a payoff in the long run. Tier two, a website with a domain authority between 21 to 70. These are the websites you should be aiming for. Websites in this tier generally have a healthy dedicated audience and enough domain authority to justify your content creation time. Keep in mind, the higher the domain authority, the more writing guidelines you’ll receive and the more difficult it will be to secure a guest blog opportunity. And tier three, a website with a domain authority above 71. These websites generally have top industry blogs. Unless you’re already well known in your space or have a contact already established at the company, then steer clear of these sites in the near term. I’m someone who loves a challenge,
but you want to set yourself up for success. You may be asking yourself, how can I find the domain authority of a website? You can do research with Moz’s Link Explorer. This tool will tell you the domain authority of any website you plug in to it. Plus, you get 10 free queries per month. Second, syndicate your educational content. It takes a lot of time to create a valuable piece of educational content. An efficient way to get the most value out of your guest blogging efforts is to first create a valuable piece of content on your own website. Then, repurpose and package it to provide new value and meaning for someone else. And when I say repurpose and package, I don’t mean simply copy and paste. Use snippets from your original content as a framework to build a new narrative. This approach is how I was able to get my website’s Digital Nomad website pillar page ranking from the fifth to the first page of Google in two months. Here’s a step by step approach on how I did it. To start, I created an educational website pillar page on how to become a digital nomad.GUEST BLOGGING GUIDELINES FOR 2020
A pillar page, which is also known as a content pillar, is a website page that covers a broad topic in depth, and it linked to a cluster of related content. The page offers multiple sections of helpful content from job training for digital nomads to working tips for digital nomads. Each section of content has an anchor link at the top of the page, making it easy for people to navigate from section to section. And creating long-form section content like this makes it that much easier to repurpose and package it in the future. Next, my wife Ariele and I repurposed and expanded the content from the pillar page into a practical, step-by-step guide on how to live and work from the road. This way, people who enjoy the pillar page’s content and want to continue learning and start a transformation of their own have a resource to help them through their journey. The digital nomad guide is a comprehensive resource that covers every major topic in depth. It took us about eight weeks to create.
Once we finished, we knew we needed to build authority to our pillar page through guest blogging and inbound links. Instead of starting from scratch, we repurposed the content from our guide to produce a series of guest blog posts. In fact, we were able to create three high-value guest blog posts in one week. One recommendation when doing this: Consider optimizing your guest blog posts for the keywords you want to rank for. For example, notice how a couple of our guest blog posts start with becoming a digital nomad. This is a high-traffic keyword that we want to rank for on search engines. If you’re writing on websites that have higher domain authority than your own site, then it’s likely your guest posts will initially rank higher than your website. That is, until you build authority on your own website page. Third, think critically about your link building efforts. Inbound links are not created equal. Here’s a list of ways to navigate how to get the most out of your links you include in your guest-authored content. To start, link to specific pages on your website. A page with multiple quality inbound links will rank higher on search engines than one with no links. If your goal is to get a specific educational page on your website ranking and search engine results, then build links to it. Next, link to educational content. I understand that you might want your landing pages to rank on search engines, but using guest blogging as a way to build authority to them is not the answer. Most websites won’t link to landing pages because it doesn’t provide value to their audience. Instead, link to something like an educational pillar page that promotes the landing page you’re trying to send people to. Next, include your most valuable inbound link near the top of page, if possible. Search engine bots crawl through a page’s content the way a human would read it, left to right and top to bottom. Links that are found near the top of the page pass more authority to the page they’re linking to. Each link thereafter will have a reduction in value. On this note, if you’re able to be descriptive in the anchor text, then do so. Anchor text is the actual text of a link to a webpage. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about. It describes what you will see if you click through. Most high-quality websites only allow one link to your website. Keeping this in mind, make it a goal to include one high-quality link to your website per post and try your best to naturally fit it in near the top. With the rest of the links in your post, considering linking to other guest blog posts that you’ve authored on other websites, when relevant. This is important for two reasons. First, you can build authority to your guest blogging portfolio.GUEST BLOGGING GUIDELINES FOR 2020
This way, you’re not technically building links back to your site. Instead, you’re building links to pages that link to your pages, which will still help from an SEO perspective. And secondly, this gives you a reason to check in with those you’ve guest blogged for with an update on how you’re supporting their content with inbound links. Information like this could help strengthen the relationship with those you collaborate with, as it shows them you’re invested in your content on their site. Another way to effectively use links in your posts is to link to other relevant content on the website you’re writing the guest post for. This may take a little more time to do, but it’s a nice touch that your contact will appreciate. And lastly, expand your guest blogging portfolio. The first inbound link you receive from a website will be the most valuable for your site from an SEO perspective. This doesn’t mean you should be a one and done guest blogger for a website; however, if your guest blogging goal is to increase your website’s domain authority, then it’s better to have a more diverse group of inbound links, as opposed to all of them coming from one source. Fourth, provide outstanding service to your guest-authored content. You should never publish and forget your guest blogs. Once your content publishes, that’s really just the beginning of your ongoing support for it. Here are a few things to consider paying attention to. GUEST BLOGGING GUIDELINES FOR 2020
To start, engage with people in the comments. Really take the time to provide value and delight those who have questions or comments. If a reader is going to take the time to read your post and engage with you, then you should do the same. This could be further explaining something you wrote about, or encouraging them to reach out to you personally to learn more. Keep in mind, it’s possible you’ll get people who challenge your content. Whether they’re right or wrong, that’s not the point. Always be professional engaging with others online. Getting defensive and lashing out won’t do you any good. You should welcome a healthy debate, as it keeps people engaging with the comments section. The more comments the blog post gets, the better. Comments keep it relevant. Next, engage with people on social media. Similar to the comments section, social media is another place where you’ll want to monitor and engage with people sharing your content. Again, if a reader is going to take the time to engage with you, then you should do the same. This should be fairly easy to keep track of if people tag you in the post. In this case, you’ll get a notification and can respond accordingly. That being said, not everyone will tag you on social media when sharing your content. Instead, you can find this content by doing a search on that channel using the keywords from your post. For example, I did a search on pillar content, a recognizable keyword from my guest post title, and found this Tweet. And fifth, nurture the relationship with your contact. It can take time to source high-quality guest blog opportunities. Once you land one, do everything you can to create a strong relationship with your contact. People do business with people they know, like, trust, and value. Make it a point to create a positive meaningful experience for your contact. Doing so could lead to another future guest blog post or even better, another guest blog opportunity sourced by your contact. And that’s it. Five things to consider when creating a guest blogging strategy to ensure you’re getting the most value out of your efforts. Keep these in mind when outlining a guest blogging process of your own. so lets do start guest blog with nmr story family